Original post
Nike stock dropping and why is basically the most bullish thing for smaller companies trying to compete with big players. Social media has given a more level playing field. You don't need to spend millions on TV ads and media placements anymore. On and Lulu Lemon have mastered creating a brand and growing a community. Although having Roobets budget obviously helps, the freedom of social media has opened up endless marketing opportunities for new players. Guerilla marketing has never been so fair before. You can buy names but not loyalty, and people on Twitter aren't stupid. You can decide for yourself what platform you want to support, not just the one mainstream media forces down their thr…
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